Live Streaming Trends to Watch in 2026.

A research-backed analysis of where live video is headed next

This whitepaper examines how live streaming evolved in 2025 and what creators, brands, and organizations need to prepare for in 2026. Built on platform data, industry research, and real-world behavior, it focuses on structural shifts, not short-term hype.

What this report covers:

Key market, audience, and platform changes that shaped live streaming in 2025
How major platforms evolved their live, video, and monetization strategies
The formats, technologies, and behaviors that will define live streaming in 2026
Practical insights for creators, businesses, and communities navigating a fragmented live ecosystem

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