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This whitepaper examines how live streaming evolved in 2025 and what creators, brands, and organizations need to prepare for in 2026. Built on platform data, industry research, and real-world behavior, it focuses on structural shifts, not short-term hype.
What this report covers:
- Key market, audience, and platform changes that shaped live streaming in 2025
- How major platforms evolved their live, video, and monetization strategies
- The formats, technologies, and behaviors that will define live streaming in 2026
- Practical insights for creators, businesses, and communities navigating a fragmented live ecosystem
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